Posts Tagged ‘microsoft’

New Mac Ad

// October 20th, 2008 // No Comments » // media/communication

This most recent ad from mac makes great us of contextual timing. The message is simple,  Microsoft spends more money on advertisement than fixing vista.

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Microsoft Punk’s the World

// July 29th, 2008 // 1 Comment » // media/communication

Microsoft recently launched its new media campaign called the “Mojave Experiment”.

The short version: They launched a website which shows a summary of interviews with average users who collectively are opposed to “Vista”. In the end of the “experiment” they introduce the interviewees to a new operating system which apparently they recently developed, all the interviews are amazed and impressed by its features and fuctionality to only find out that what they are looking at is good old VISTA.
See the site and clip here.

The site has a nice look and feel and its apparent that lots of money was spent on making it look “cool”, however the key ingredient “the product” has not been changed and continues to be uncool and a serious pain for its users.

I applaud Microsoft for trying to enhance the poor image that VISTA has gained since its release but this approach is weak and rather comical. Review after review has been published outlining the serious flaws that Vista has and how it simply ends up being not user friendly, too complicated, full of bugs etc.

How then will a series of interviews with average users who are shown a 10 minute demo of the the things Microsoft wants them to see change the real issues that users face when they interact with this operating system on a daily basis, remember the demos for Vista before it came out were very enticing.

Microsoft would have done better investing their time and money in upgrading their product and addressing the long list of complaints that millions of users have. Even if they manage to change peoples first impressions and lure them into buying it once they face the daily torment of crashes, slowness and repeated permissions popping, just to mention a few, they will be left with a even deeper feeling of distrust towards that company and what it stands for.

On another note, it appears that the rating for Mojave were significantly higher than for Vista, maybe Microsoft should consider a simple name change? Cause if this campaign actually affects the masses then probably a name change would do wonders to the so very informed world of users. ;-)

This campaign did do one thing, it cemented the image that Microsoft is a geeky and out-of-touch company, I really hope the Apple uses this wonderful opportunity to incorporate the “Mojave Experiment” in their next ad.

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